Founded in 2012 in San Francisco by Apoorva Mehta, Instacart is a collaborative platform that specialises in the home delivery of groceries by employed or self-employed delivery drivers. The principle is simple: act as an intermediary between the supermarkets and customers, and without customers having to leave their homes. Benefiting from the explosion in online shopping seen since the start of the Covid-19 pandemic, Instacart is the ideal partner for large supermarkets seeking new distribution solutions. Instacart raised USD 265 million from its most recent funding round in 2021, achieving a valuation of USD 39 billion, and continues to attract new investors.
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